PPC Protect has named Peter Rawlinson as it’s new Chief Marketing Officer.
Peter joins PPC Protect off the back of multiple successful CMO roles at highly successful cybersecurity and SaaS companies.
Previously CMO at Malwarebytes, the anti-malware cybersecurity specialists, Peter led the company’s go-to-market strategy and product vision to bring effective cybersecurity solutions to over 35 million users.
Prior to Malwarebytes, Peter was CMO at Datto during the successful Autotask acquisition and played a key role in readying the company for its 2020 IPO at a $4billion valuation.
The appointment of the new CMO position at PPC Protect follows closely in the footsteps of other key and senior hires, as the company continues to rapidly scale its battle against click fraud.
Peter Rawlinson, CMO at PPC Protect, commented:
“I’m thrilled to join PPC Protect at such an exciting time for the company. Click fraud will cost advertisers and brands upwards of $50bn per year by 2025, and PPC Protect is expertly positioned to address this problem with their autonomous prevention technology.
The company is already a major player in the click fraud prevention space, and I look forward to accelerating the impressive momentum the team has already created.”
PPC Protect founder and CEO, Neil Andrew, commented:
“I’m both delighted and extremely excited to announce the appointment of Peter as our new CMO here at PPC Protect.
Peter’s experience in the cybersecurity and technology space is unmatched, having brought accessible cybersecurity technologies to tens of millions of consumers during his time at Malwarebytes and prior to that having helped Datto prepare for their $4billion IPO.
This appointment will help bring PPC Protect’s click fraud prevention technologies to even more digital advertisers across the globe and is a strong signal of intent from the company as we continue to scale and grow our click fraud solutions.”
PPC Protect’s autonomous click fraud prevention solution helps over 5,000 advertisers across the world detect, investigate and respond to invalid traffic and click fraud attacks in real-time.
The company works with advertisers from smaller SMEs up to household names such as Nike, Europcar, Norwegian Air, and more. In the last 12 months, the company has quadrupled the number of customers it serves and currently protects in excess of 100 million ad clicks against click fraud every month.
