It’s not long to go until Christmas, and there’s definitely a festive buzz around the office. But that hasn’t stopped us from having one of our biggest months ever!
Let’s take a look at what we’ve been up to in November…..
v3.1 Arrives to smash invalid traffic for good!
This month sees the launch of PPC Protect v3.1, the “Thor Update” (kudos to the marketing team for a kick-ass name!).
v3.1 brings a ton of platform and algorithmic improvements to PPC Protect. Most notably, it expands PPC Protect’s offering beyond just click fraud and in to full scale invalid traffic protection. That means PPC Protect users on our Growth plans and above are now protected from ALL invalid traffic types and not just click fraud!
We’re proud to say we’re the first and only click fraud protection solution to offer full invalid traffic protection — and we’ll only improve from here.
v3.1 has now fully rolled out across accounts, so you may see a slight uptick in invalid traffic detected as the system learns around its new algorithms. This update is automatically applied to everyone on our Growth plans and above at zero extra cost. We hope you enjoy it!
The team continues to grow
It’s rare now that we don’t have a month where we’re onboarding new staff, and this month is no exception.
We’re delighted to welcome Joe & Jamie to the team. Both will be working within the sales team to help spread the word of PPC Protect and ensure ever more advertisers reap the benefits of protecting themselves against click fraud & invalid traffic.
You might hear from Joe & Jamie in the near future, but if not feel free to connect with Joe on LinkedIn here, and Jamie on LinkedIn here.
We did our first full webinar
Webinars are always popular with B2B marketers, but let’s be honest…. most are a bit crap.
However, we think ours was pretty good!
A huge thank you to Lachlan over at No-BS Marketplace who collaborated with the PPC Protect team for our first ever full webinar.
Clocking in at over 1 hour, and with so many questions asked we had to end it before we could cover it all, we’re pretty confident it was a good one!
If you’re interested in learning about how the most successful agencies are continuing to scale during COVID then be sure to check out the on-demand version of this webinar here.
Our marketplace is LIVE! And it’s AWESOME!
We launched our agency marketplace this month, helping to connect the best performing digital agencies with PPC Protect customers & website visitors who need top tier digital marketing help.
It’s pretty awesome, and we’ve already driven over £50,000 of business to agencies in our first month!
You could pay thousands per month for an agency listing on Clutch, but why would you when the PPC Protect marketplace is entirely free for any agency?
Check it out here, or click here to submit your application to join the marketplace and start receiving digital marketing leads on autopilot.
We released our Black Friday ad fraud & ecommerce research
Black Friday 2020 was like no other. With a global pandemic in full swing, online retailers & ecommerce stores were in line to have their best ever performance — and the figures definitely didn’t disappoint.
With ad spend up over 25% on last year in many countries, and single day losses to ad fraud topping $20m for the first time, it was definitely a day to remember.
